You’ve GOT to make a total commitment!

“Another key to developing this winning attitude, that’ll give you a chance to do something great, is, folks, you’ve got to make a total commitment to what you’re about. Do you know that American people have lost their toughness? They’ve lost their ability to make a commitment! See folks, in trying to win in business, you’re just going to have so many false starts. You think you’d get it going time after time after time and you just get knocked back to ground zero. It’s your ability to compete… To pick yourself up off the bat one more time [to go for it one more time] that’s going to determine success or failure. You know, we’ve got a divorce rate in America some 50% right now. You know, it seems like people who go into business today have this attitude that says, “you know, I’m just going to stick my toe in it. If I start making all this money and get all these promotions then I’ll see this thing through.” Well, folks, that’s not the way it works. The first step to winning in American business today is you’ve got to make a total commitment. Total commitment gives you that little extry ounce of courage you need to fight back through the tough times. Winning in business demands the same kind of commitment that winning in marriage demands. You know, I fell in love with my wife in the 2nd grade… Only girlfriend I ever had. We ran off and got married our freshman year and had both of our children before we left college. We’re true business partners in Marriage… We go everywhere together! I spend more time with her now and been married to her 26 years! Now, I’ve got 2 grand babies and love her more today than I ever have. But, I don’t like her all the time! There’s a bunch of times every day that I don’t like her. You know, I’m a nut about brushing my teeth. If I can get to a tooth brush, I’ll brush my teeth 4 or 5 or 6 times a day. And, Angela is always forgetting everything, you know. And she always leaves the cap off the toothpaste. When I go in there to brush my teeth, the cap is off and it’s got that hard little crust around the edge and that just burns me more than I can tell you. And, I get on Angela’s nerves about a lot of things. We were having dinner last week and every time we get through Angela kicks me under the table and gets me back to my room and says, “Art, you aint got no class. You know, I wish, Art, you could learn to eat with your mouth closed.” But, see folks, if you want to win in business, everything’s not going to work out like you want it to, but you’ve got to be committed. I wanna have great kids, I wanna have a wonderful relationship; I wanna have tremendous grand babies.”

Art Williams – 1987

Yes, you’re GOING to be controversial!

“Another point is, yes, you’re going to be controversial. Folks, if you want to win in these Unites States today, just get ready… You’re gonna be controversial. The only way not to be controversial is to be average and ordinary. Just call me anything but average and ordinary! Now, I know some of you might say, “well, you know, I don’t think I like that Art Williams. You know, he sounds like an ol tough butt to me.” Well, folks, I’m telling ya, you can be good and tough at the same time.”

Art Williams – 1987

You’ve GOT to stand for something!

“Another key to building this winning edge is, folks, you’ve gotta stand for something. People in America, are fed up to here with these daggum fence sitters and mealy mouths. Corporate America has an especially black eye in business. Most people in America think that you can’t find a company, they think that you can’t find a sales person that’ll tell you like it is and stand behind their word. They think these companies will sell anything and say anything just to make a sale, just to make a profit. Well, you know what folks, if you want to win in a free enterprise system, you’ve got to stand for something.”

Art Williams – 1987

You’ve GOT to become a dreamer, again!

“Another key to building this winning edge, this mental toughness, is you’ve gotta become a dreamer again. You know, I’m a Methodist and we just changed ministers a few weeks ago. Our new minister came in and the church was just packed! The first thing he said was, “Well, it looks like everybody came out to see the monkey perform.” And, the second thing out of his mouth he said, “For a church to be a great church, you’ve gotta have a dream! If you don’t have a dream, you’re dead.” And boy, I sat up and I thought, “man, me and this guy are going to get along good, because he knows what he’s talking about.” See, folks, I believe that in order to win, you’ve gotta feel good about yourself. I was coaching football for 7 years back in Georgia and I had a paddle in my coaching office. It was about an inch thick and 3 feet long and in the fat end I had little holes drilled into it so you could really get some speed and blister that little butt… You know, when they misbehaved? I had a rule on my football team that if any kid said “I can’t”… If any football player heard another football player say “I can’t”, then he got to bring him in the coach’s office and give him 3 licks. And, it took me about a month to get all that thinking out of my players every year. I’d have football players knock on my door at recess and at lunch and after school and say, “Coach, he said it… Coach, he said it.” I’d make that kid bend over and I’d give that other kid the board and he’d bust him 3 times and folks, it didn’t take long… You couldn’t create a word game to get one of my kids to say “I can’t”. Bring it home a little bit more personal… When April and little Art were just this little and could understand words, every time they said “I can’t” I’d make them do three push-ups. Folks, there aint nothing you can’t do in America if you want to bad enough!”

Art Williams – 1987

You’ve GOT to get excited!

“Number one, you’ve got to get excited. Folks, I don’t believe anybody will ever tell you anything more important than this, about winning in these United States. 90 PLUS % of winning in anything you try to do in America today, you’ve got to be excited! People in America won’t follow or believe in a negative, dull, disillusioned, frustrated, daggum cry baby! People want people that are positive and excited and enthusiastic and tough! The greatest lesson [the greatest definition] I ever heard of a winner… (and, I thought about this 10 million times when I wanted to quit along the way.) This guy said almost everybody in America can stay excited for 2 or 3 months… A few people can stay excited for 2 or 3 years… But a winner will stay excited for 30 years or ever how long it’ll takes to win.”

Art Williams – 1987